One of the most talked-about outreach tools for writers today is the email newsletter (or, e-newsletter). In fact, “start a newsletter” has been among the most suggested advice I’ve heard at Writer’s Digest Conference for the past two years – from authors, publicists, and publishing professionals alike. It seems valuable, especially since other writers have found success with them. Yet despite all the positive buzz, I’ve hesitated to create one.
Why? Well, up until now, it hasn’t been a priority. I’ve had enough going on that starting an e-newsletter would have taken time away from blogging and (more importantly) novel-writing. But now, with a slower blogging schedule and edits on the WIP’s third draft coming to a close, I have time to give it serious thought.
So, what are the benefits of an e-newsletter? What cautions should we keep in mind? Plus, I’m offering readers – yes, YOU – a chance to help me decide whether I should start my own e-newsletter and what content I may want to include. More details on that shortly.